BigCityInteractive startup consulting recognizes that startups require a special focus on broad questions of market size and viability, competitive firms and products, and short- versus long-term objectives. BigCity has worked extensively on these issues, and can help your startup determine its best business path. Some projects include:

Xigo
Directed development and launch of consumer-focused web-based products. customers included chase, schwab, fidelity, and individual investors. helped guide firm’s overall business strategy and grow the company from less than 10 to over 80 employees

Doubleclick
Directed marketing efforts of company, grew a cross-functional department, helped focus product strategy and development, delivered communications packages to support sales.

AdCandy
Consulted to founder, reviewed business plan, recommended product enhancements, refined business strategies.

SweetRiot
Consulted to founder, reviewed business plan, recommended strategy and marketing changes.

Many other clients...
Business plan review, market research, strategy recommendation, and white papers for SiliconAlley.com, Entelika Systems, Volvox Technologies, Im/Ex Technologies, others...